Outreach Partner Toolkit


Horizontal_WhiteAsset 9

Help us spread the word about the HCAI Caring4Cal Fund! Get on our mailing list for important updates throughout the program.

Resources To Support You

HCAI Icons Dark 0001

Program Information

HCAI Icons Dark 0002

Care Provider Outreach

HCAI Icons Dark 0005

Get Help

Caring4Cal Information

Program Overview

Privacy Policy

Terms of Service

Monthly Outreach Report

Milestone Report

Audit Dashboard

How to Register Video - English, Spanish

How to Claim Incentives Video - English, Spanish


Care Provider Resources/Materials

Outreach Guide

Caring4Cal Brand Guide

Marketing Materials Review Form

Marketing Materials Ordering Form

Marketing Materials:

-Folder containing downloadable assets (Emails, Icons, Logos, Social Media images)

-Website Badge & How-To Use Guide


General Program Information

Caring4Cal is a program funded by Healthcare Access and Information (HCAI) to expand, enhance, and strengthen California's Home- and Community-Based Services (HCBS). 

The Caring4Cal program provides 
  • hundreds of free training courses
  • free career coaching
  • incentives of up to $2,750

Participants in Caring4Cal must be in one of the eligible job roles highlighted in the eligibility section OR be working to become an eligible provider in an eligible home- or community-based setting in order to take courses and claim incentives.

The Caring4Cal program will continue until July 31, 2024. All courses must be completed by June 30, 2024 and all incentive applications must be submitted by the end of the day on July 31, 2024.  

Current licensed and/or certified providers or Community Health Workers (see eligible job roles below) who work, or volunteer under supervision, in home- or community-based settings OR people interested in becoming an eligible provider in a home- or community-based setting. 

You must live in California and be 16 years of age or older.

Eligible Job Roles

  • Certified Nursing Assistant (CNA)
  • Home Health Aide (HHA)
  • Registered Nurse (RN)
  • Licensed Vocational Nurse (LVN)
  • Community Health Workers (CHW) (in a home setting ONLY)*
  • Respiratory Therapists
  • Occupational Therapists
  • Speech Therapists
  • Physical Therapists
  • Licensed Clinical Social Worker
  • Dental Hygienists
  • Other licensed/certified HCBS healthcare professionals

*Caring4Cal Eligible Community Health Worker job titles below

  • Breastfeeding Peer Counselor
  • Community Diabetes Educator
  • Community Health Liaison for Refugees
  • Community Health Representative
  • Community Health Worker
  • Community Mental Health Navigator
  • Community Social Worker
  • Disability Support Advocate
  • Elderly Care Coordinator
  • Mental Health Peer Support Specialist
  • Patient Advocate
  • Promotora or Promotor de Salud
  • Social Services Liaison
  • Substance Abuse Peer Counselor
  • Veterans Health Advocate


Cell-Ed is providing the backbone services and coaching support for the program. Additionally, Cell-Ed is the Third Party Administrator for the Caring4Cal Fund. 

Outreach partners are being asked to share information about the Caring4Cal program to reach as many caregivers as possible in California.

You can learn more about the program at You can also go to for more answers to program questions.

The Caring4Cal program has two incentive tracks:
  • Track 1: Do not have a current license or certification in an eligible job role but intend work towards one. Must intend to work in a home- or community-based setting.
  • Track 2: Currently is a Community Health Worker or has a current license or certification in an eligible job role and works, or intends to work in a home- or community-based setting.
Current providers or potential providers can earn up to $2,750. Note - Participants may claim each incentive level once in EITHER Track 1 OR Track 2. Refer to the "Get Paid" page for more information and eligibility for Tracks 1 and 2.  

Please note there is a limited amount of funding available for the incentive program. Once the program runs out of funding, incentives will no longer be available. Therefore, it is best to complete the incentive payments claim as soon as eligible.

If participants have questions about the incentives tracks and eligibility, they can call the helpline at 1-844-425-1516 to talk to a coach or text their coach if they have already been assigned to one.
The Caring4Cal program is for current providers and those interested in an eligible job role who work, or intend to work, in-home and community-based settings (HCBS).

Those who qualify for incentives are individuals who:
  • Intend to earn a license/certificate and intend to work in an HCBS OR
  • Have a current license/certificate, work in an institutional setting and plan to switch to HCBS OR
  • Have a current license/certificate, work in an HCBS, and want to enhance their skills OR
  • Are a Community Health Worker (CHW) or intend to be a CHW and work in a home-based setting or intend in a home-based setting OR
  • Have a license/certificate and have earned another license/certificate in an eligible job role since November 1, 2023.

Outreach Partner Eligibility

To ensure the broadest reach possible, HCAI depends on any organization or individual who has a network with providers to promote the Caring4Cal program.

Outreach Materials

The Caring4Cal Outreach Partner Toolkit has all the resources needed for partners to help support the program, communication strategies, provider materials such as flyers and draft social media posts, webinars, and a help form for questions and support.

Partners can promote the program in many ways such as one-on-one conversations, emails, social media outreach, newsletter blurbs, calls, texts, and by leveraging day-to-day communication channels. The Caring4Cal Partner Toolkit will include outreach materials and templates such as flyers you can print and newsletter blurbs you can use.

The Caring4Cal Outreach Partner Toolkit, which is available on the Caring4Cal website, will provide a list of the outreach materials that includes: flyers, newsletter blurbs, emails, social media posts, press release templates, the webinar video, presentation slides and more.

Outreach materials will be provided in English and Spanish initially. As the program grows, materials may be available in additional languages.

Flyers, emails, social media posts, etc. will be provided on the toolkit. Flyers will be in a PDF format to either attach in an email, include on a website, or to print out. Any printing costs are the responsibility of the partner.


No, the partners do not need to report their activities.

No, outreach partners can not do a press release.

Refer them to the Caring4Cal website for more information.

For any questions or additional support, please fill out the help form located on the toolkit or send an email to

Need help?

How can we help you?